Harvest Cheddar

Every autumn, cheese farmers rise before the sun, and work until well after sunset, to gather in their bounty of cheddar!

Harvest Cheddar Flavor Sun Chips

Holy crap, what a lame name. Also, we’ve become completely alienated from our cultural legacy. Cheese is simply not a seasonal item. Cheese is made from milk. Cows (or sheep or goats or even buffalo) get milked year-round.

This doesn’t even begin to cover the linguistic and theological sins of “flavored whole grain snacks”.

The Trademark Retention and Legal Compliance Committee once again has its way with the english language.

The Packaging Design Department also managed to sneak in an echo of the extremely tired Remedy font.

Overused Remedy font by Emigre